British American Tobacco Bulgaria - About us

We have been operating in Bulgaria since 2007 with strong performance and as of 2017 we hold a leading position in the market following the acquisition of popular local brands. Our  administrative office is located in the capital city of Bulgaria, Sofia.

In our portfolio we offer some of the most recognised international brands of BAT – Dunhill, Vogue, Lucky Strike and Rothmans. Also, we offer on the market a multi-category protfolio of new category products of BAT such as, heating device glo, which heats specially-designed sticks for glo; vape products Vuse; and nicotine pouches Velo. 

All products that we market are manufactured within the EU. Our factories are located in Romania, Croatia, Poland and Hungary. Our products are delivered to our central warehouse in Sofia, from where they are distributed throughout the country. Our products can be found in different trade channels, such as Key Acocunts, Independent retailers and HoReCa outlets, including specially designated stores in some of the biggest shopping centers.

We successfully combine British American Tobacco’s over 100 years of experience and international approach with our local expertise and efforts to be successful on the market. Our plans for the future are to be successful by doing sustainable and responsible business.

Key milestones:

2007 British American Tobacco establishes operations in Bulgaria

2008 Viceroy becomes brand number 2 in the Bulgarian market

2009 Launch of Dunhill Fine Cut

2011 Lucky Strike launched

2012 BAT launched the first capsule product in the Bulgarian market – Lucky Strike Click&Roll

2013 Rothmans re-activated with pack upgrade and new line extensions launch

2013-15 BAT one of the fastest growing companies in the Premium Market segment

2016 BAT recognized as Company of the year in Bulgaria

2017 Acquisition of popular local brands; BAT - market leader

2018 BAT recognized as Best Employer in Bulgaria

2020 Rothmans the fastest growing brand in BWAP on the market since 2015

2020 Dunhill – leader in the Premium segment since 2016

2021 BAT recognition for Company and Manager of the year with contribution to development of the Bulgarian economy

2022 BAT with prestigious recognitions for implementing ESG initiatives in Bulgaria

2022 BAT launched glo Hyper X2 on the market

2023 BAT presented to the market in Bulgaria the flagship global vapour brand – Vuse (under Vuse Go brand)

2024 By launching MO (nicotine pouches) under VELO global brand, BAT Bulgaria became the only multi-category company in the country.