British American Tobacco Bulgaria - Brands and Products

BAT is a leading multi-category consumer goods business dedicated to stimulating the senses of adult consumers worldwide. Our portfolio reflects our commitment to meeting the evolving and varied needs of today’s consumer who seeks sensorial enjoyment for different moods and moments.

For decades, we built our business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations.

However, we recognise the world is changing.

We are building A Better Tomorrow™ for consumers by responsibly offering enjoyable and stimulating choices for every mood and every moment, today and tomorrow.

Our consumers are at the core of everything we do and our success is underpinned by addressing their preferences, offering them a choice of enjoyable, innovative and less risky products*† through:

•  A wide choice of high quality and stimulating products for every mood and moment;
•  Brands they can trust that are manufactured to high quality and safety standards;
•  Reduced-risk alternatives to combustible products;*†
•  Transparent, clear and accurate information, based on robust science, about the relative risks; and
•  Responsible marketing that doesn’t engage or appeal to youth.

Our Strategic Portfolio

These are our key brands in both the combustible and non-combustible categories. This ensures focus and investment on the brands and categories that will underpin the Group’s future performance.

Combustibles are traditional tobacco products, such as cigarettes. The Group’s well-known strategic combustibles brands include Dunhill, Rothmans, Lucky Strike, Kent, Pall Mall, Newport, Camel and Natural American Spirit.​

BAT’s range of New Categories products are: ​Vapour products under the brand Vuse; heating products which are used with the electronic heating device under the brand glo™; and modern oral products (nicotine pouches) under the brand Velo.​

Our transformation is backed by clear and measurable targets to increase consumers of our Smokeless Products to 50 million by 2030 and generate at least 50% of our revenue from Smokeless Products by 2035. 

As of 30 June 2024, there are 26.4 million consumers of our Smokeless Products and revenue from Smokeless Products accounts for 17.9% of Group revenue.