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Tobacco regulation

Our experience and expertise means that we have much to offer governments and regulators when it comes to helping develop policies around tobacco.

We believe that when new regulations are being developed, decisions need to be based on thorough research and open consultation with those likely to be affected, including the tobacco industry.

We would like to see effective, evidence-based regulation that meets public-health objectives but does not impede our ability to compete, respects our legal rights and does not damage retailers.

We are transparent about what we think, supporting some new proposals but disagreeing with others. When we do not agree with proposed regulations, we try to be constructive and put forward alternatives that can still achieve the government’s regulatory aims and public health objectives.