British American Tobacco is a global tobacco company with more than 200 brands sold in over 200 markets.
The company’s four regions – Americas; Asia-Pacific; Eastern Europe; Middle East and Africa; and Western Europe – cover six continents. The Group holds robust market positions in each of its regions and leads in more than 55 markets. With more than 200 brands in its portfolio, British American Tobacco manufactures the cigarettes chosen by one in eight of the world’s one billion adult smokers.
British American Tobacco has sustained a significant global presence for more than 100 years. It was founded in 1902 by the merger of British Imperial Tobacco Company and American Tobacco Company. The company was registered on the London Stock Exchange in 1911. By 1912 it became one of the world’s top dozen companies by market capitalization. In January 1999, British American Tobacco merged with Rothmans International - the fourth largest producer of tobacco products at that time.
In 2015, British American Tobacco sold 663 billion cigarettes, made in 44 factories in 41 countries. The company employs more than 50,000 people worldwide; with many more indirectly employed through its supply chain - suppliers, contractors, distributors and retailers, as well as over 90,000 directly contracted tobacco farmers. Company’s five world-famous Global Drive Brands continued to grow their combined market share in 2015 to make up more than two-fifths of the cigarettes sold. These brands and others in British American Tobacco portfolio have seen the company grow into the success story British American Tobacco is today.
British American Tobacco’s worldwide workforce is diverse and multicultural. Within the devolved corporate structure, each local company has freedom of action and responsibility for its own operations. Decisions are taken as close as possible to local stakeholders, guided by a framework of principles, standards, policies, strategies, and delegated authorities.
British American Tobacco vision is to become the leading company in the global tobacco market. The company wants to create long-term shareholder value as well, as to demonstrate responsible business conduct and good corporate citizenship.