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BAT CEC

Since 2014, the Czech Republic and 8 other countries in our area form Central European Cluster (CEC) with its head office located in Prague.

Being a part of CEC, we market and distribute our brands in 9 countries across Central Europe.

Our markets are:

BAT CEC

  • Czech Republic
  • Albania
  • Bulgaria
  • Hungary
  • Kosovo
  • Macedonia
  • Montenegro
  • Serbia
  • Slovakia

As CEC, we operate in a diverse and challenging market of 60 million people, with one half of the countries being part of the EU and the other half striving to join it.

We sell about 13 billion cigarettes per year, which makes about 10% of the BAT Western European region volume. Being a cluster, we have positive growth perspectives.

We are committed to building long-term, mutually beneficial relationships with those who have an interest in our business, including regulators, distributors, and suppliers.

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