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About us

We are British American Tobacco Trading EOOD– the Bulgarian branch of the multinational tobacco company British American Tobacco plc, the second biggest tobacco company in the world by global market share.

We have been operating in Bulgaria since 2007 and we hold a strong position in the market. Our  administrative office is located in the capital city of Bulgaria, Sofia.

In our portfolio we offer some of the most recognised international brands – Dunhill, Vogue, Kent, Lucky Strike and Rothmans.

All products that we market are manufactured within the EU. Our factories are located in Germany, Poland, Hungary and Romania. Our products are delivered to our central warehouse in Sofia, from where they are distributed throughout the country. Our products can be found in different trade channels, such as Key Acocunts, Independent retailers and HoReCa outlets.

Tobacco products advertisement and promotions at points of sales and out of home communication of the registered Trade Marks are regulated by and are used in accordance with the legislation and our self-regulatory tool - The International Marketing Principles.

We successfully combine British American Tobacco’s over 100 years of experience and international approach with our local expertise and efforts to be successful on the market. Our plans for the future are very ambitious.

Key milestones:

2007  British American Tobacco establishes operations in Bulgaria

2008  Viceroy becomes brand number 2 in the Bulgarian market

2009  Launch of Dunhill Fine Cut

2011  Lucky Strike launched

2012  BAT launched the first capsule product in the Bulgarian market – Lucky Strike Click&Roll

2013  Rothmans re-activated with pack upgrade and new line extensions launch

2013-15 BAT one of the fastest growing companies in the Premium Market segment